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Briscoe Pelkey

What Your Reviews Say About You

What Your Reviews Say About You

Have you ever read a scathing hotel review and wondered, “Did we even stay at the same place?” The answer might surprise you. To better understand the driving forces behind hotel reviews, we analyzed over 1,000 guest evaluations for a charming, historic coastal boutique hotel. What we found was

The LinkedIn Profile of Dorian Gray

Can AI-based personas be creative? Judge for yourself in this creative collaboration between Oscar Wilde A, the illustrious Irish playwright, and CREA, and exuberant mid-20s social media professional from San Francisco. The conversation is only lightly edited. CREA: Love it! It's like, SO on point for the whole

Building Myself in AI

Building Myself in AI

Here’s a strange thing I’ve been exploring: building a hyper-realistic AI persona of myself, using our platform at Innovation Algebra. No, Hannes didn’t put me up to it—think of it as a personal side project driven by plain curiosity. For me, the fascination lies in building